Vscore - TikTok Campaigns

Campaign Targeting Considerations

If you are running multiple TikTok campaigns. We recommend the following strategy to avoid cannibalization:

Geographical segmentation
(cities, states etc.).
Product/service split

Vscore Campaign and Creative Best Practices:

TikTok is the ideal platform for finance businesses seeking to educate their audiences and acquire new users.
54% of people are more likely to turn to TikTok for finance-related content than other platforms, and 1 in 2 have purchased a financial product they saw on TikTok.
Prohibited - CFDs, binary options, and initial coin offerings (ICOs) are strictly prohibited due to their potential for misleading or predatory practices.
Must have geo-specific financial licenses and adhere to local regulations.
Avoid advertising payday loans or loans with exploitative terms.
Avoid misleading claims and guarantees ie. don't promise unrealistic returns or guaranteed financial success.
Clearly disclose all fees, interest rates, risks, and terms associated with the financial product or service on Creatives.
Create videos specifically for TikTok's vertical format to optimize viewing experience.
Choose impactful music and sound effects that enhance your video's message and emotions.
Keep videos concise and engaging - most viewers tune out after 15-30 seconds.

How to get started:

Connect Vscore as a Collaborator
(Page and Pixel Access)
Connect Analytics Platform (eg. Appsflyer, Firebase etc.)
Vscore API’s audience for matchback and onboards campaign elements
Launch campaign.

Other Platforms

Google

Vscore’s integration with Google enables precise targeting within the world's largest advertising platform, leveraging Google's extensive reach to engage with the most qualified audiences.

By aligning with Meta’s platforms, Vscore taps into rich social media inventory, enhancing the reach and effectiveness of our data in advertising campaigns.

With the integration into X, the former Twitter advertising platform, Vscore engages a unique audience base, making use of user engagement within the platform for further reach in the digital banking sector.

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