Our Mission:

Simplifying Audience Targeting for
Smarter Advertising

Our Story

At AffordX, we believe in optimizing every dollar spent on advertising.

Our AI-driven platform empowers brands and agencies to deliver precision-targeted campaigns by focusing on audiences with real purchasing power.

With access to a comprehensive data pool aggregated from diverse sources, we simplify complex advertising data by consolidating multiple sources into actionable exclusion audience segments.

This approach reduces confusion, eliminates the need for expensive DMPs or multiple data subscriptions, and delivers unmatched results in a cost-effective manner.

With a commitment to innovation, privacy, and measurable results, we’re transforming digital advertising.

Why Choose AffordX?


- Pioneering AI-driven targeting technologies.
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- Comprehensive, cost-effective data solutions.
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- Committed to compliance and data security.

Our Team

VectorMath Organization

Mitch Eggers

CEO of VectorMath

CEO and Experienced Chief Scientist with a demonstrated history of working in the market research industry. Strong research professional skilled in Go-to-market Strategy, Market Research, Management, Start-ups, and Survey Design.

Arthur Becker

Executive Chairman

Managing director of Madison Technology, LLC, an investment firm focused on early-stage tech startups, financing, investment, private equity, and acquisitions.

Michael Hahn

Founder & CPO

Oracle Predictive Data Executive & SVP of Digital at Vericast.com (reporting to CEO) Successful startup founder in U.S. & APAC.

Nayana Hettiarachchi

Chief Technology Officer

20+ years of software development experience and Professional in Java, Scala, Python, PHP, and JavaScript.

Daniel Harvey

Director of Marketing

5+ years experience driving strategic growth, customer acquisition and team success via sales & marketing expertise.

Advisory Board

Amit Parekh

VP Revenue and Fintech

10 Years Regional Sales Director managing FICO business for Singapore. Global expert in decision management in banking and insurance.

Jenny Johnson

Jenny Johnson, CEO of Franklin Templeton for 35 years, grew assets to $1.4 trillion, recognized on Forbes and Barron's lists, and serves on prestigious boards.

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