Vscore - Meta Campaigns

Campaign Targeting Considerations

If you are running multiple Meta campaigns. We recommend the following strategy to avoid cannibalization:

Geographical segmentation
(cities, states etc.).
Product/service split.

Vscore Campaign and Creative Best Practices:

Prohibited - CFDs, binary options, and initial coin offerings (ICOs) are strictly prohibited due to their potential for misleading or predatory practices.
Must have geo-specific financial licenses and adhere to local regulations.
Avoid advertising payday loans or loans with exploitative terms.
Avoid misleading claims and guarantees ie. don't promise unrealistic returns or guaranteed financial success.
Clearly disclose all fees, interest rates, risks, and terms associated with the financial product or service on Creatives.
Targeting options may be limited based on location and age.
Maintain professional and ethical standards in your ad creatives. Avoid sensational or misleading claims, and ensure visuals are appropriate for the target audience.
The landing page linked to your ad must also comply with all Meta policies and accurately represent the advertised product or service.
Respect user data privacy and ensure any data collected complies with relevant regulations like GDPR and CCPA.

How to get started:

Connect Vscore Business Manager with client’s Business Manager (Page and Pixel Access)
Connect Analytics Platform
(eg. Appsflyer, Firebase etc.)
Qscore API’s audience for matchback and onboards campaign elements
Launch campaign

Other Platforms

Google

Vscore’s integration with Google enables precise targeting within the world's largest advertising platform, leveraging Google's extensive reach to engage with the most qualified audiences.

With the integration into X, the former Twitter advertising platform, Vscore engages a unique audience base, making use of user engagement within the platform for further reach in the digital banking sector.

Partnering with TikTok, Vscore reaches a diverse and dynamic audience, adapting your messaging to cater to a younger demographic, and reaching an audience untapped by many digital banks.

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